Azim Hasham Premji's Value-Based Leadership
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN051
Case Length : 14 Pages
Period : 1998-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nine Dragons Paper Holdings Limited
Industry : Packaging
Countries : China
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
Premji was born on July 24, 1945 in Mumbai. His father, MH Premji, was a businessman. Premji was forced to quit Stanford University, California, US where he was enrolled as a student in order to take over his family business in the year 1966. His family owned Western India Vegetable Product (Wipro), located at Amalner, Maharashtra, manufactured vanaspathi , edible oil and related products...
Leading by Example
In July 2007, BusinessWeek nominated Premji as one of the top 30 all time great
entrepreneurs in the world, along with Bill Gates, Michael Dell and Oprah
Winfrey. He was the only Indian to be nominated to this list (Refer Exhibit IV
for the complete list).
The magazine said, "After making the company profitable and expanding from food
oil to other consumer goods, Premji led Wipro into the nascent tech economy in
the 1970s. Premji is also a hands-on manager involved in day-to-day operations,
even making sales calls himself." ...
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Striving for Excellence
Over the decades, Premji impressed business leaders worldwide with his
honesty, financial discipline, and ability to attract top professionals.
Jack Welch, Former CEO, General Electric Company, who had worked with Premji
as both a partner and a customer said, "He does business straight, eyeball
to eyeball."...
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Contributing to Society
In January 2001, Premji established the Azim Premji Foundation (APF), a not-for-profit organization. The initial corpus for the foundation was provided by Premji himself. The foundation's mission was: "To significantly contribute to quality universal education as a foundation to a just, humane and equitable society."...
Looking Ahead
During the early 2000s, the Wipro growth strategy was mainly based on
acquisitions... |
Exhibits
Exhibit I: Forbes List of the 10 Richest Indians (2007)
Exhibit II: Wipro's Revenue Statement
Exhibit III: Wipro's Vision and Core Values
Exhibit IV: BusinessWeek's Thirty all Time Great Enterpreneurs
Exhibit V: Leadership Qualities Defined at Wipro
Exhibit VI: Wipro's Life Cycle Stage Development Plan
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